218. Kost


Attention New Year’s Resolutioners…Resolutionaries…whatever you’d like to be called. If your plan was to ditch those extra pounds before spring wedding season then I’ve got the diet for you. It’s new. It’s easy. And all you have to do is find your nearest Ikea. That’s right folks, for a mere trip to the land of overpriced Swedish furniture you can enjoy a cheap, fresh, and healthy meal that will have your Weight Watcher friends drooling.

I find it hard to always choose the healthy option, especially when living in New York City, the land of amazing restaurants and specialty bakeries like Schmackaray’s (don’t get me started on their Maple Bacon Cookie) and Alice’s Tea Cup. That’s why I found myself at Ikea yesterday (ok, really it was because I desperately needed a slim dresser for my tiny bedroom). But, once I heard my stomach growling, I knew it was time for some famous Ikea Swedish Meatballs. Looking at the menu, however, I realized that ultimately, I didn’t need to eat 15 meatballs served with mashed potatoes, cream sauce, and lingonberries. But it was only $3.99!

Then I had a brilliant idea – the kids menu. Of course! That way I could eat a few of my favorite meatballs (5 in total), get a smaller portion of mashed potatoes, and add a salad bar for greens and volume. I grabbed some fresh fruit and Chobani yogurt (latest obsession) for snack later and opted for a bottled water instead of soda. I found that I was more than content with my selection and I had a balanced meal in front of me.

Here’s what could await you the next time you decide to buy and build a Hemnes Shoe Cabinet:

Ikea Diet

Or you could just show up for lunch. Or dinner. Or breakfast. Ikea’s got it all (starting at just $.99)! Plus, when you’re done, you’ll have more energy to pull down those boxes that weigh more than you do from the rafters. Just don’t blame me when you get home and spend 5+ hours looking for the one screw that’s missing from the box. At least you got a healthy meal out of it!

In case your wondering, here’s how my “shoe cabinet” (aka “everything that doesn’t fit in my closet” cabinet) turned out:


*Note to self: Call Ikea to ask about possible spokesperson opportunities. Let them know that I’d be happy to travel around the world in the name of meatballs and a hefty discount.

**In case you’re wondering what Kost means. It’s Swedish for diet.


20. Ice Cream Goes Sexy?

(credit: cbsnews.com)

In an attempt to revamp the Baskin-Robbins brand, “Mad Men” actress Christina Hendricks has signed on to become the company’s next spokeswoman (or voice over talent, at least). The voluptuous redhead has yet to physically appear in the advertising campaign. Maybe they don’t want to scare the children away (see picture above). But you can listen to her talk about why mini parfaits are only $2 right now:


That reminds me. When did people stop calling it 31 Flavors??

This isn’t the first “Mad Men” star to cash in on endorsement deals. Both Jon Hamm and John Slattery have lent their voices and personas for luxury car brands Mercedes-Benz and Lincoln, respectively.

What’s another reason BR is so awesome? You can win free ice cream for a year! All you have to do is create the perfect ice cream combination. How do you become a judge for that? Actually, it’s probably better I don’t know because then this could happen:

(That's me shoveling ice cream cake into my mouth)

Whoops, did I forget to sign up for Weight Watchers again?

Oh well. Here are this year’s top ten finalists:

(*Side note: Roseanne Barr should definitely get free scoops of the “She Devil Pie” flavor after her stellar performance in the 1989 movie She Devil)

The 10 finalists and their ice cream flavor creations include:
  • Magic Bar, Leslie Pearson, Orange, CT: This seven layer bar consists of coconut ice cream, dark fudge, graham cracker and chocolate chips.
  • Lemon Icebox Pie, Robert Ryan Reece, Bayonet Point, FL: Tangy lemon ice cream, whipped cream swirls and honey-sweet graham cracker pieces.
  • Snap, Crackle, and Caramel, Christina Brumfield, Colorado Springs, CO: White Chocolate Mousse ice cream with chocolate rice crunchies and caramel sauce.
  • Carmel Batter Bash, Marcia Campbell, Lexington, Mass.: Cake Batter ice cream with Heath Bar and chocolate chips.
  • Chippity Chocolately Chew, Paula Brooks, Westford, Mass.: Chocolate Chip ice cream with a fudge ribbon and fudge brownie pieces.
  • Cold Mine, Judy Gewuerz, Fresh Meadows, NY: Chocolate ice cream with an Oreo icing ribbon, walnuts and fudge brownie pieces.
  • Nutty Creamcheese Brownie, Kelsey Lien, Santa Clarita, CA: Chocolate fudge ice cream with a cream cheese ribbon, walnuts and fudge brownie pieces.
  • She Devil Pie, Kelebra Williams, Compton, CA: Strawberry ice cream with a cream cheese ribbon mixed with pie crust and strawberry pieces.
  • Chocolate Cookie Crumble, Elissa Decarlo, Glenmoore, PA: Chocolate ice cream with an Oreo icing ribbon with chocolate chips and Oreo cookies.
  • Blueberry Bliss, Claudia Gdowski, Dearborn Heights, MI: White Mousse ice cream with blueberries, almond pieces and chocolate flakes.