159. Are You Tweeting Correctly?

If you have been using Facebook and Twitter to promote your business or brand, listen up. Buddy Media, a social media engagement company, recently conducted a survey of top 1000 Fortune companies. According to their findings, the way brands use (and don’t use) Twitter and Facebook is extremely important when trying to expand consumer engagement. You can’t post something on Facebook and cut and paste it into Twitter. It won’t have the same effect. Read the article to find out what you should be doing. For now here are a few tips from Barc’s resident pup (Simba):

  1. Tweet on the weekends
  2. Include links to on your posts
  3. Use hashtags…sparingly.
  4. Woof!
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14. I want to give my favorite brand a hug…

(credit: apple.com)

That’s because “A brand is something you have an unexplained and emotional connection to,” says Phil Duncan, VP and Global Design Officer for P&G.  He also points out that “the first moment of truth happens when a consumer decides to purchase a particular brand.”

Here’s a perfect example.  I said I’d never buy an iPad.  What’s the point when I already have the iPhone and a MacBook?  Fast forward to yesterday morning and I bought one on a complete whim (well, plus the fact that I got a paycheck in the mail that day also helped).  When the sales guy asked me if I wanted a Verizon or AT&T 3G plan, I hesitated.  Immediately I thought about what awful customer service I’ve had with AT&T as my cell phone provider, what bad reception I’ve gotten, as well as how long they rope you in with their two-year contracts.  But what did I do?  I chose AT&T.  It was purely because it was familiar.  I knew what I was getting (even though in my mind it wasn’t that great).  At least if I was calling to gripe about my cell phone I could talk to them about an iPad issue at the same time 🙂  Heck, I felt like giving them another chance with my new shiny iPad.

Duncan concludes his interview with author Debbie Millman in her book entitled Brand Thinking and Other Noble Pursuits by stating:

Take one (brand) away and I’m not sure anyone would fall over and declare, “If I don’t have my valued paper towel, my life is going to fall apart”.  But without these small, but important, benefits, life would be different.  When you put them all together, you have something very powerful.

13. Why Blackberry may not be a dying brand…

Funny, just last week my Creative Strategies professor, Deb Morrison, taught a lecture about brands and why we associate positive vs. negative feelings toward them.  In yesterday’s AdAge article, called “How Well-Defined Is Your Brand’s Ideal?” Jim Stengel (former global marketing director at P&G) makes the case that corporate “ideals,” the word he has opted for over “purpose,” are at the core of a successful brand.  He teamed up with WPP’s Millward Brown Optimor to identify and analyze the 50 fastest-growing brands from 2000 to 2010 in terms of value and consumer preference.  Here’s who made the list.  Do you agree?

Read more in Jim Stengel’s book called “Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.”

5. And on the 8th day God created Tebow

(credit: adage.com)

A year ago I didn’t know who Tim Tebow was.  Today I can’t go online, watch tv, or run into someone who isn’t chanting his name.  It appears the media is getting in on the Tebow craze and his followers (and non-followers) are proving that he is paving the way to becoming the next $10 million man.  He’s a celebrated football player and athlete, his religion keeps him grounded (he not only prays both on and off the field but he has proudly declared that he is a 24 year-old virgin), he appeals to both men and women (and brands are noticing, see Jockey ad above), and he appears to be an all around nice guy (probably doesn’t hurt that he’s the youngest of 5 boys).  No matter what you think, Tim Tebow is definitely having the year of his life.  Now, here’s some media and polls to prove it:

(credit: adage.com)

 

Tim Tebow: Everything in Between Interview & Production Outtakes from FCTN on Vimeo.