That’s right, these advertisers are paying the big bucks to get their products placed into the hit ABC show Modern Family. Other brands are picking up on this marketable idea and have been approaching the producers of the show.
As an avid fan of Modern Family and as someone who is just beginning to write a spec script of the show, I’ve become very aware of the product placement that’s been happening throughout the seasons. First Mitchell was seen driving a Toyota Prius in Season 1, then Phil had to get the iPad in Season 2, and this season Julie and her daughters frantically run through Target to get their Christmas shopping done. My first thought was, “I wonder how much that costs?” It’s certainly expensive but worth it for the exposure. Modern Family is so popular that advertisers are willing to spend $249,388 for a thirty-second spot and every second a product appears in the show could be worth slightly more than $8,300.
Read more in Ad Age’s Many Brands Bid for Product Placement on ‘Modern Family,’ but So Few Make It.